Small program scoring on line, WeChat official is so defined quality small program

WeChat small programs also have ratings, and this new feature, known as the 'satisfaction system', is in gray-scale testing. Previously, a user broke the news to Know the Program that he or she would receive an invitation to evaluate a WeChat small program when using a certain WeChat small program. However, there is no clear answer to the questions of the trigger mechanism of the invitation and how the evaluation system works.

The ratings of the "Satisfaction System" come from the direct feedback of users and are a set of subjective evaluation mechanisms, and the ratings allow developers to more directly understand how users feel about using small programs. Previously, the evaluation mechanism of WeChat's small programs was mainly based on objective data (including operations, actual user usage and small program performance).

Small program scoring is here!

On the evening of May 31, many Android users found that by clicking on the "..." button in the upper right corner of WeChat's small program, in the page about the current small program, you can see the small program rating consisting of five hearts, as well as the specific score. Knowing the program first contacted WeChat to confirm the matter, and WeChat's official reply is as follows:

The Applet User Satisfaction Survey feature is in grey-scale testing.The survey will be distributed randomly, and users who have updated WeChat 7.0.4 for Android will likely be invited to participate on a five-star basis. Survey responses from different users of the same applet can have a combined effect on the user satisfaction score of that appletCurrently, you can see the current rating of applets on the homepage of applets for Android. We hope that through this feature, we can collect users' feedback on the use of small programs, and help you quickly understand and use small programs. This feature is currently under continuous optimization and has not yet covered iOS, we will let you know when it is officially launched.

That said, the current applet ratings are basically typed together by users of the latest version of WeChat for Android that were grey-tested to, while the applet homepage for iOS users will not show applet ratings for now. After learning some basic information about the satisfaction of users of small programs, we became curious about the ratings of small programs that are scored by users together. For this reason, we selected some representative small games and small programs, and created a table for users who can't see the small program ratings for the time being, so that you can easily visualize some of the small program ratings.

What might a small program satisfaction system entail?

At the WeChat Open Class Pro at the beginning of the year, WeChat had introduced the "Satisfaction System" and WeChat's information about the identification of high-quality small programs.

What we expect is that small programs will continue to retain and reach users as long as they provide a quality service and experience that actually solves their problems. The key result is growth. What we expect is that good small programs are about to get growth. What is a good small program? Do users think it's a good applet? We will build a satisfaction system to collect more satisfaction feedback from users. So that developers can directly hear the voice of users, but also can see the gap between themselves and similar small programs. We will build a quality evaluation system through objective statistics. We will look at the effect of small programs from three aspects: operation, users and performance. Separately, in terms of operation, whether the small program adheres to the concept of "user value as the core" in line with the platform, and understands and complies with the rules of the platform. From the user side, we will evaluate the spreading effect of the apps through user behavior data, from the heat of use, growth of use, user stickiness, and spreading strength and other dimensions. In terms of performance, we will also monitor the performance data of small programs in the process of use, and this part of the data will be gradually improved and opened to developers. In addition, we also provide developers with tools to diagnose the development problems of small programs by running scores, and the results of running scores diagnosis and process performance data monitoring will be integrated into our quality evaluation system. The satisfaction system and quality evaluation system help us find good small programs. In the next step, we will do more to encourage and guide good small programs. We will launch the Beta version of the quality small program program, which is a small exploration for us. We will give encouragement and support to small programs that meet the standards of each evaluation.

In other words, WeChat divides the system for defining a quality small program into two sets: 1) an objective data statistics system; 2) a satisfaction system with direct feedback from users. WeChat is conveying a more positive value to the outside world, judging the good or bad of a small program should not only focus on the number of users and the size of the transaction, but also to see whether it can be loved by users.

High-quality small programs will receive official encouragement and guidance, and WeChat's examples of cases on the scene include:

• Extremely fast review, highest priority to get review, get review feedback within two hours.
• Advertising credits, up to standard small programs have the opportunity to apply for advertising credits, through WeChat advertising to reach more users, grow up and then transformed into a traffic master, pay back the credits, spend money first and then pay back the money.
• Priority feature in-testing rights and early access to in-testing.
• WeChat development community / official public number to provide more cases to show.

Small program rating is a bit like app rating in the app store, but the two are different. app rating is an important reference factor for users before downloading an app, but small programs do not need to be downloaded, and its rating stays more in the collection of the user's feelings after using the small program, and the user will not choose a small program based on the rating, but in the long run, the rating will help the developer listen to the user's voice, and improve the quality of the small program. Quality. This also means that WeChat's evaluation system for small programs is more complete. The emergence of the satisfaction system may also motivate some developers who are not good at operation, and through the diversified system, small and beautiful small programs also have the opportunity to surface and get more support from WeChat officials, which is also more conducive to the benign development of an ecosystem. At present, the small program user satisfaction survey function is in gray-scale testing, only some users will be invited to evaluate the small program. We are not yet clear whether this mechanism of selecting some users for evaluation will still be retained after the official launch. However, after the small program satisfaction system is fully online, how to obtain real user evaluations and how to prevent blackmail attacks on this system are also what WeChat needs to consider.