Resource number why frequent "migration": buy and sell before it's too late fan many

"Due to operational needs, the public number you follow, XXXX, will undergo an account migration."

This period of time in the exchange with some media friends, many people talked about their usual attention to the public number, it seems to frequently appear account "centralized" migration. Some of them they have been following for several years, used to download and watch the latest movie resources, as well as download the "roadside" music album resource number.

Another friend pointed out that two long-subscribed function numbers that share dry goods in the workplace and provide resume diagnosis have also all of a sudden migrated their accounts. And the migrated target public numbers are beauty and insurance accounts that have nothing to do with the previous content.

"After the migration, the original function of movie and music search is gone, and it's really still a little uncomfortable." In fact, WeChat officials as early as 2017 has launched the "account migration" function, to facilitate the owners of the public number of simple and convenient migration account fans. We usually pay attention to some accounts occasionally appear "migration", originally not surprising, but several friends coincidentally mentioned this topic, that is, there must be a demon out of the ordinary.

This kind of movie, music resources sharing number, why in the recent frequent account migration due to "operational needs"?

"Sorry, no more ad placement business for a while."

Through the clues provided by a few friends, understand the note found a just launched "account migration" of the public number, and in the capacity of a PR company commissioner, contacted the administrator previously left information on cooperation, consulting the business of advertising. Unexpectedly, the other party said, temporarily stop any cooperation.

As for when it will be restored, the other party did not have a clear answer, but only emphasized that all of its public numbers are undergoing content adjustment. When Understand Notes questioned why the public number that previously provided free book content downloads suddenly had to migrate users to a completely unrelated beauty number, the other party began to blink.

"Not too clear, I'm just responsible for business advertising cooperation, not the account in charge, sorry." As for the initiation of "account transfer" of the target account, why is a continuous push mask information public, the other side said that advertising cooperation business does not belong to their own management.

With the same reason, understand the note again contacted another previously been sharing PPT template material, just recently transferred users of the public number. Regarding the issue of transferring users, the original operator did not shy away from the issue, and directly informed: the account and fans have been sold to the operation team of an insurance company.

"I only have a public number on hand, now there is no other, want to advertise can help you introduce other home." When asked why such a popular, interactive public number, why also sell it, he said helplessly, "now operating resources public number is very difficult, the advertising price is not high, take it for what it's worth."

The operator revealed that both PPT template sharing, or publications, movies "cottage" material download, are wandering in the gray area. The audio-visual resources available for download are all pirated products, and PPT templates are also purchased at low prices from e-commerce platforms or downloaded from overseas websites.

"These resources, only to be able to secretly share quietly released, users in order to resource stability will also protect us these public numbers." But the reason why the recent package sale of public numbers and subscriber groups, he said that one is the lack of energy to operate, the second is that recently there are a lot of resources account has been reported, blocked punishment, simply turned down to earth.

If the operation of several years, has tens of thousands or even hundreds of thousands of fans of the big number, once the punishment is banned indeed heartache. And previously through the advertising, commercial cooperation, and the way to profit, and can not earn much money. Therefore, many individuals, including the operator, as well as the relevant operating agencies are coincidentally "packaged to sell the number", no wonder many of my friends around this will have a "centralized migration" feeling.

"Instead of selling the number, it is better to sell fans (background user volume), the next family as long as the user transfer over." The operator said that recently there are a lot of sale, transfer of public accounts, the final transaction when the use of the "user transfer" function, will be concerned about the transfer of users to a new public account on the side.

Buyers and sellers get what they want, so the "fattened" numbers start to sell. So these sold numbers are really all have a lot of fans of the old number? Behind this pile of sale, is there another hidden mystery?

"The buyers, yeah, any kind of organization, a lot of them insurance and microbusinesses, they need a large audience."

On another trading platform, after a good exchange with a customer service agent, the other mentioned that most of the buyers are organizations (or individuals) with marketing needs. For the time being, the most purchased accounts are micro-businesses engaged in beauty, as well as insurance sales operation teams.

According to this customer service, recently there are also some real estate agents, study abroad institutions began to enthusiastically buy the public number with a certain fan base. Different resource number, have not use the user group, so can meet the needs of different organizations, "like the film class public number, pay attention to more than half of the users are women, so very popular beauty micro-business welcome."

These resource numbers, due to the often free sharing of movie version resources, users will often check for new information, attention compared to other types will obviously be much higher, therefore, often used for marketing to push advertising campaign information.

So, even for individual public numbers, which need to authenticate personal information beforehand, if they are sold to a third-party organization will it have an impact on the original operating entity?

"Don't worry, unless the previous content was run exceptionally well and the buyer is just migrating users to the new number." She explained that what the buyer is buying is not the influence or content quality of the original public number, but the users accumulated in the background. As for the trading platform, provides a user transfer guide service, as long as the buyer and seller negotiate the price online signed the agreement, within seven working days you can smoothly migrate the old account users to the new number inside. The subscribers who are concerned will only receive a transfer announcement from the original public number, which usually has little impact.

concluding remarks

The platform launched the "account migration" function, the original intention is to facilitate the regular operators in need of account transfer, can have a convenient door. But now, some marketing organizations just to buy fans, the intention is not to operate a good public number, but also have no intention to serve the fan base; and some resources in the inability to maintain the operation of the number, take this opportunity to sell the account, the figure is only to get rid of the baggage as well as a small profit.

Such buying and selling behavior, although it does not touch the boundaries of the rules, but for the overall ecological environment of the public number, it is really a hundred disadvantages without any benefit. These beauty and insurance business operators, want only short-term benefits, in the so-called huge fan base to peddle their goods, can hit a few is a few, which will care about the management and service of fans. One side is for speculation, the other side is to realize the cash, this sale of the number of the market bustle may also be just a dream of Huang Liang.