Is there any salvation for small county businesses?

A Coke, a computer on the desk, a breeze blowing, a night out. In this border town with a GDP hitting $10 billion, sometimes that's all it takes. People in the city don't always go to bed early because there's a midnight snack waiting. A thousand or two dollars a month in paychecks always have to be spent dirt cheap in a hurry when they get paid, and then, and then some. People in small towns don't have as many worries, and have too much anguish, joy in the midst of bitterness, or just in time, don't know.

Many people say that the people of this small town is very lazy, work have to rush, no enthusiasm, poverty is with the root of the bad; however, so many hard and tired work, or by them one by one to digest, hard work is their distinctive mark.

What are they, what do they need, what do they expect, what can be done for them?

It's not a place for people. It's not a place for souls.

The town is poor, there is no industry, no GDP, and the young people are exported as laborers, exchanged for currency, and sent back home on a regular, irregular basis. The families left behind rely on their labor to grow crops to make ends meet, while expecting their family members who have gone to the city to work to be successful and to be able to take care of the home while maintaining their own livelihoods.

The first time I started recruiting in a small town, two young men came to apply, one 84 and one 81. Well, this is the norm, slowly get used to the concept of young people here. There are still some children who have not grown up, in middle school, to slowly cultivate adults. Some ideas are going to the developed coastal areas, here can not keep people, but also can not keep the soul.

Maybe young people like to go out at night and live at a snail's pace during the day. Yes, that's right, at night, you can find quite a few young women in the bars, and the night is always a common topic of conversation. There are also waitresses who are young, because nightclubs can offer high wages of 3000 or more, and it's not easy to make ends meet and survive in this high-spending town. A meal here costs more than 15 bucks when priced in the national hard currency of Shaxian. In a coastal city like Quanzhou, you can afford to eat Shaxian for 10 bucks.

The closed business environment gives local businessmen an unimaginable premium, with gross and net profits unimaginable in the city. Many people think that consumption in lower tier cities is low and cottage bargains are rampant, but this is actually inaccurate. L'Oreal here is more expensive than in the city, and it is still high-fashion, the problem is that it still sells quite well. Many people don't understand Poundland, that's because they haven't been to the lower class and don't know what kind of life they lead.

You can buy L'Oreal, Unilever, P&G, basically high imitation, sometimes even imitation is not high at all, but you have, and only have the option to buy in different supermarkets, but not the option to buy affordable authentic products. Pinduoduo gives the underclass the option of buying low-priced goods, and Jingdong and Ali give the underclass the option of buying relatively local low-priced possibly authentic or not.

What is business?

Commerce is an act of practicing equivalent exchange of things for things. You may be holding a goat, he may be carrying a bag of rice, and everyone converts an acceptable equation of equivalence to trade. When there is a mismatch in commerce, it takes an outside force to wreak havoc and reshuffle the deck to set new rules.

When there is a double-opening between residential income and commercial pricing, there is generally a short-selling of commercial pricing and a long-selling of residential income, attacking both sides at the same time, to narrow the basis differential.

Enabling young people to stay

Salary income is usually played as a market ratio, with Company A treating $1,000, and Company B treating pricing may fluctuate just under 15 points. If there is no significant price increase from Company C, then the payroll market stays in a certain pricing space for oscillation up and down. This comparative method of pricing, often referred to as market pricing, has nothing to do with value pricing, and human resources or bosses will not convert what is called value.

This pricing system is vulnerable to direct impact and is defenseless.

Straight up two stops, base employees make 3500 + commission. In a place where 2000 dollars of salary happiness is strong, basically do the pinch. Although the boss hinted at cost control, the cost of directly flushing out the existing system is the lowest.

What is a landmark, what is fashionable, when the staff salary is riding high, everyone thinks that your project is the most hanging, no need to advertise, you are the street gossip. Some people cursed, so high wages sooner or later closed down; some people support you, never let such a company closed down, or where to find such fools again. When you pinch to the best and prettiest employees, this is fashion, beautiful women, music, under the air conditioning, drink some pearl milk tea, this is not the life of the city people.

What is the concept of 3500, 3500 is basically the level of treatment of the coastal first line, there is such treatment still run so far why. Let the young people can stay down, is the future of business.

Cities are engaged in a war of grabbing people, in fact, small towns are even more important to the war of retaining people. Cities are characterized by the pinch, high education, high ability, high income. The disadvantage is high prices. Small towns do not need any education, low housing prices, difficult to find employment, commercial deformity.

The factories that are being cleared out in large numbers as cities move upmarket are opportunities for small towns. However, there is not enough gruel, commercial many times to take the initiative to take up, perhaps their own perhaps should not be their own should bear the responsibility. The commercial design is very important for the place in the attraction of investment is a very important part, but also an important source of future incremental commercial traffic.

Reshuffling and regional rebalancing

When doing incremental business, the impact on the stock of business must be big and a hit in order to reverse the local business landscape.

Selling local business short, you have to be strong enough to change the pricing rules or you will face a backlash. A lot of developers do commercial thinking it's good enough to hang on to, but in fact, it's not quite good enough.

The regional commercial metropolis contains several forces, the old guard, want to maintain the unchanged world. The innovators, who have long wanted to take out the old men and make themselves king, but have never had the opportunity to do so. The newcomers, who don't know how the city operates, suddenly swoop in.

Short selling business, must be on the old guard to pursue, do not be afraid of a lone army, when the time comes, there will naturally be people come out to help you. When interests are aligned, others will not easily see you fall.

Merchants position themselves as what they are, that is, to tell others clearly what you want to do, and that those who follow you will have meat to eat. Pull in the innovators to reshuffle regional power; bring in outside forces for regional rebalancing.

The scales will tip in your favor when you become the liberator of the people's pain points. When you seek high gross margins, you will again become the evil dragon that others will slay.

Resident income and commercial base difference will oscillate in a certain reasonable range, a commercial complex can change sometimes not much, sometimes a lot. Doing business can not just do business, when you detach from the commercial stand in a new perspective, will find that many things you need to promote, the more you do, theoretically, in the chain of income distribution to enjoy the benefits of the more. Simply just for the sake of business and business, sooner or later will be in trouble, all day to follow the new concept of hair.

China's market is vast, and there is great potential for going to the countryside.

Make a complex is not only to solve the problem of hundreds of people employment, but also to solve the problem of hundreds of families, but also to solve the problem of hundreds of thousands of people in this town. From point to line, from line to surface, if you can make it the pride of this town, enjoy the embrace will also be long-term.

It's actually harder to do well in small town complexes than it is in upline cities, because in mobilizing merchants to land a business often depends on personal charisma, and a super thick skin. A book has to be calculated more than the brands, in order to convince them to sink. If they don't sink, you still have to find a way to jack it.

Difficult though it is, someone has to do it, but also to be able to reciprocate with the brand, otherwise the complex in the disadvantaged towns will not hold up. Capable people are running to the line, not willing to sink, the result is that the lower line of urban complexes are in disarray, and constantly caught in a vicious circle. In fact, the lower line of the city more need to have the ability to support, rather than in the upper line to repeat a few seem to be no change in the box.

Upper city fighting has long been no direction, blindly shouting some slogans all day. In order to prove the sense of existence, ran to Hengdian to hire extras, shooting robbing goods short video, but also feel good about themselves. As if not the whole thing to come, are embarrassed to receive the boss wages.

If you have so much time to spare, why don't you go down and do something practical? China's market is vast, and there is a lot of potential in the countryside. The sense of accomplishment that comes from working hard is more than just the KPIs.